Third-Party Data: 20 Expert Tips To Ensure It Provides Real Value

In today’s digital marketplace, businesses are working to find ways to leverage third-party data, which is information collected about companies and individuals by another source. Paired with the customer information businesses collect themselves, third-party data can be valuable for everything from learning important details about a target audience to refining products and services—if it’s managed and used wisely and well.

Achieving maximum ROI from third-party data involves not only knowing both its potential and possible limitations, but also how best to apply it. Nihinlola and 19 members of Forbes Technology Council share their tips to help businesses verify, prep and leverage third-party data to see real, effective results. Read full article here.